Ethnocentrism Essay Example | Topics and Well Written Essays - 500 words

Ethnocentrism - Essay Example Most social anthropologists and psychologists converge to the verity ethnocentricism is a root of wrong judgment, misconception as well as mistaken belief. Ethnocentricism is rampant in USA, research confirms that this vice has existed for a long time and it varies in severity from one generation and one region to another. Read (2002) argues that this syndrome is not only limited to America, but it is a pattern that has characterized all societies in the world. Nevertheless, America has experienced some of the most villainous circumstances of ethnocentricism. Read, (2002) noted that ethnocentricism occurs in several ways. In America, for instance there is general syndrome that its codes of belief, behavior, mode of governance, state of technology, education system, etc is the finest in the whole world. This feeling alone does not amount to a social evil. However, the feeling has led Americans in to believing that one nation and continents are inferior. As argued by Reynal-Querol (200 2), membership in an ethnic group is based on various factors such as religion, race, physical features, language and accent. Owing to this, there has existed internal ethnocentricism among Americans based on these attributes. One obtrusive paradigm in America has been on the basis of race.

Ma2.1 Essay Example | Topics and Well Written Essays - 5000 words

Ma2.1 - Essay Example Holzner (2006) found that Dell, from its very early years of business, focused on offering computers as quickly as possible and with greater quality services (p. 4- 6). With its basic marketing strategy of ‘go direct’ and its marketing objective of providing customers with outstanding value and superior quality computers, Dell could rank 34 in the Fortune 500 companies by 2008. It employs more than 63,000 employees in more than 150 countries. This research work is an attempt to analyze the marketing strategies being adopted by Dell Inc in recent years. Rather than describing the strategies that are implemented by Dell, this piece of research work provides an in-depth analysis of why and how these strategies helped Dell success in its business and achieve its goals. This research work helps find out the strategic perspectives and theoretical approaches that explain how Dell made the success story. This work identifies most important strategic methods adopted by Dell including direct business model, Virtual integration, customization and customer focus and these strategies are detailed in order to examine how these strategies can help a business in its success path. This research work is an analysis of international strategy from the example of Dell. Dell has been considered to be a model and illuminating example for successful company with effective international strategies. Not just one strategy, but a number of strategies are virtually integrated in the business story of Dell. This research work identifies certain international management and marketing strategies of Dell including ‘go direct’, supply chain management, customer focus, customization and virtual integration. Dell’s ‘go direct’ model remains to be a powerful strategic tool that not only eliminates the middle men expenses, but, helps the company find and meet specific